A proven, successful system and years of experience

Since 2012 FreshFlow are using with thousands of users today.

Our team has decades of experience in sales, management and personal development.

A time- and user-proven solution

We have started working on FreshFlow in 2012 developing a solution for sales activity management in the insurance and financial advisory industries.

During the pandemic years, as the need for effective team management gained on importance we modified FreshFlow so that users in other industries could benefit from the tested technological solution.

plus users

plus teams

years of development

Our team

Michaela Lamačová

Michaela provides technical support and helps users deal with seemingly unsolvable situations.



Michaela knows FreshFlow down to the last button and shortcut thanks to her years of experience providing user support at our parent FreshFlow. She is the most qualified person to show you the ropes.

Being a passionate field hockey player, she manages to juggle several things at once while staying on the ball. She has a sense for detail and a keen eye, which puts you in good hands.

Miroslav Princ

Miroslav owns the user onboarding and success processes, and co-manages the product development function.



Miroslav is an icon of the Czech business scene. He has changed the way tens of thousands of salespeople understand the sales process. His books How To Succeed At Telephone Sales and Sell Where They Want To Buy have become the textbooks of modern selling.

He feels disappointed when – asked about how they work with contacts or with their team, salespeople and managers tell him they don’t actually have any system

This is why he is so passionate about FreshFlow and talks about it wherever he can. He also ensures that FreshFlow is user-friendly and that users benefit from it as quickly as possible.


Marta Rosová

Marta oversees the business development and marketing activities.



Marta gives our team insights into the environment of multinational corporations.

During her career, she has reached a partner position at an international consulting company. She has led diverse teams in the implementation of large consultancy projects and complex technological systems.

We also take advantage of the experience she has gained in negotiations and communication with corporate FreshFlow users. It is thanks to Marta that we understand this environment and the needs of corporate B2B users.

Jan Rosa

Jan leads the team of engineers and co-manages product development, while making sure the whole system works exactly as it should.



Jan and his team of engineers are the central brain of FreshFlow. They have been developing it since 2012, when they decided to design a system enabling sales leaders to manage their team activities more effectively.

He is a qualified physician, programmer, and the co-author of a book on the PHP language in English. He works best at night, thinking about how to meet the never ending requirements of users for more functionality. So much so that we sometimes have to remind him to take a break.

Jan Rosa jr.

Jan takes care of marketing of the whole project and finding opportunities for further development


User references

„We have gained a huge value from FreshFlow using it for our contacts management. Everybody who is serious about building a business should take advantage of it. It has also helped with our planning, as per the infamous quote: People do not plan to fail, they fail to plan. And that’s not all. Being able to see and monitor my team’s activities is one of the key management tools I have been using in FreshFlow.”

Michal Krejčí

Partner, Partners Financial Services, a. s.

„FreshFlow has proven to be a valuable tool in our acquisition activities.”

Petr Kopřiva

Head of Multichannel Marketing and Customer Care, NN Životní pojišťovna

“We found the FreshFlow app to be an effective tool in our sales team activity management. That’s why we decided to implement it across our entire advisor network.”

Petr Hladný

Sales Director, Allianz pojišťovna, a. s.

Contact us


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FreshFlow Systems s.r.o.

Pražská 636
252 41 Dolní Břežany

Business ID: 24299057
VAT ID: CZ24299057

Company registered in the Commercial Register maintained by the Municipal Court in Prague, Section C, insert no. 194216.

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