{"id":229993,"date":"2026-04-24T21:52:09","date_gmt":"2026-04-24T20:52:09","guid":{"rendered":"https:\/\/freshflow.app\/?p=229993"},"modified":"2026-04-24T21:52:12","modified_gmt":"2026-04-24T20:52:12","slug":"zkratka-crm","status":"publish","type":"post","link":"https:\/\/freshflow.app\/cs\/zkratka-crm\/","title":{"rendered":"Zkratka CRM: v\u00edte co to vlastn\u011b je?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;7px||6px|||&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_text _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||101px|||&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Co zde najdete?<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #362c6e;color:#362c6e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #362c6e;color:#362c6e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/freshflow.app\/cs\/zkratka-crm\/#Nyni_uz_vite_co_zkratka_CRM_znamena\">Nyn\u00ed u\u017e v\u00edte co zkratka CRM znamen\u00e1!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/freshflow.app\/cs\/zkratka-crm\/#Zacnete_jeste_dnes\">Za\u010dn\u011bte je\u0161t\u011b dnes!<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>[\/et_pb_text][et_pb_heading title=&#8220;Zkratka %22CRM%22 &#8211; pravd\u011bpodobn\u011b jste j\u00ed u\u017e p\u00e1rkr\u00e1t zaznamenali&#8230;&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.6&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>V dne\u0161n\u00ed dob\u011b pln\u00e9 technologi\u00ed, automatizace a AI, se firmy podnikatel\u00e9 sna\u017e\u00ed \u010d\u00edm d\u00e1l v\u00edc automatizovat a digitalizovat svou pr\u00e1ci. Mezi digitalizaci firmy by m\u011bla pat\u0159it implementace CRM. Co to ale vlastn\u011b zkratka CRM znamen\u00e1 a jak\u00fd je jej\u00ed v\u00fdznam?\u00a0<\/p>\n<p>Zkratka CRM poch\u00e1z\u00ed z anglick\u00e9ho &#8222;Customer Relationship Management&#8220;, v \u010de\u0161tin\u011b tedy <span>\u201e<\/span>\u0158\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky&#8220;.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_heading title=&#8220;Mo\u017en\u00e1 v\u00e1s te\u010f zaj\u00edm\u00e1 &#8211; jak\u00fd je v\u00fdznam \u0158\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky?&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; title_level=&#8220;h2&#8243; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p><span style=\"font-weight: 400\">Kdy\u017e u\u017e jsme si p\u0159edstavili co symbolizuje zkratka CRM, tak bychom si m\u011bli bl\u00ed\u017ee p\u0159edstavit samotn\u00e9 <span>\u201e<\/span>\u0158\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky&#8220; .<\/span><\/p>\n<p><span style=\"font-weight: 400\">Jednodu\u0161e by se dalo \u0159\u00edci, \u017ee <a href=\"https:\/\/freshflow.app\/cs\/crm\/\">CRM<\/a> je proces v n\u00e1stroji, kter\u00fd podnikatel\u016fm\/firm\u00e1m umo\u017e\u0148uje evidovat kontakty, efektivn\u011b zaznamen\u00e1vat klientsk\u00e9 vztahy (n\u00e1kupy, v\u00fdsledky, domluvy &#8230;), sledovat prob\u011bhlou komunikaci a evidovat obchodn\u00ed p\u0159\u00edle\u017eitosti. A to p\u0159ehledn\u011b na jednom m\u00edst\u011b (bez lav\u00edrov\u00e1n\u00ed mezi pozn\u00e1mkov\u00fdm blokem a Excelem).<\/span><\/p>\n<p><span style=\"font-weight: 400\">C\u00edlem pou\u017e\u00edv\u00e1n\u00ed CRM syst\u00e9mu by m\u011blo b\u00fdt <strong>p\u0159esn\u00e9 identifikov\u00e1n\u00ed pot\u0159eb z\u00e1kazn\u00edk\u016f, tedy pos\u00edlen\u00ed vz\u00e1jemn\u00e9ho obchodn\u00edho vztahu a spokojenosti.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8220;https:\/\/freshflow.app\/wp-content\/uploads\/2026\/04\/S_10.ai-4.png&#8220; alt=&#8220;Zkratka CRM &#8211; v\u00fdznam&#8220; title_text=&#8220;V\u00fdznam zkratky CRM&#8220; align=&#8220;center&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; width=&#8220;46%&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_image][et_pb_heading title=&#8220;V\u00fdznam CRM tak spo\u010d\u00edv\u00e1 mimo jin\u00e9:&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; title_level=&#8220;h3&#8243; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;28px|||||&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">ukl\u00e1dat kontaktn\u00ed a dal\u0161\u00ed \u00fadaje (jm\u00e9no, e-mail, telefon, \u0161t\u00edtky, \u2026)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">zapisovat obchodn\u00ed ud\u00e1losti, jejich v\u00fdsledky \u010di pozn\u00e1mky<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">sledovat zak\u00e1zky (nap\u0159. v jak\u00e9 f\u00e1zi se nach\u00e1z\u00ed, co d\u00e1le je t\u0159eba ud\u011blat, nebo jejich hodnoty)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">nastavovat p\u0159ipom\u00ednky a \u00fakoly (kter\u00e9 \u010dasto z obchodn\u00edch aktivit vypl\u00fdvaj\u00ed)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">evidovat historii komunikace se z\u00e1kazn\u00edkem (nap\u0159. emailovou komunikaci)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">sledovat v\u00fdvoje a odhady prodej\u016f \u010di celkov\u00e9 aktivity a efektivity v r\u00e1mci obchodn\u00edch aktivit<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a mnoho dal\u0161\u00edho \u2026<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8220;https:\/\/freshflow.app\/wp-content\/uploads\/2026\/04\/Snimek-obrazovky-2026-04-24-v-22.38.21-scaled.png&#8220; alt=&#8220;Zkratka CRM &#8211; obchodn\u00ed p\u0159\u00edpady&#8220; title_text=&#8220;obchodn\u00ed p\u0159\u00edpady v CRM&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; module_id=&#8220;prvni-ukol&#8220; _builder_version=&#8220;4.16&#8243; custom_margin=&#8220;-14px|||||&#8220; custom_padding=&#8220;7px|||||&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_row _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_heading title=&#8220;Zaujala V\u00e1s my\u0161lenka CRM? &#8211; jak\u00e9 tedy vybrat? &#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; min_height=&#8220;300.4px&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>Nejd\u0159\u00edve ze v\u0161eho je t\u0159eba si definovat, co od CRM o\u010dek\u00e1v\u00e1te.\u00a0<\/p>\n<p>Pokud jste men\u0161\u00ed firma, pravd\u011bpodobn\u011b by V\u00e1m mohlo sta\u010dit a vyhovovat n\u011bkter\u00e9 z jednodu\u0161\u0161\u00edch \u0159e\u0161en\u00ed, o kter\u00fdch p\u00ed\u0161eme <a href=\"https:\/\/freshflow.app\/cs\/jednoduche-crm\/\">v samostatn\u00e9m \u010dl\u00e1nku<\/a>. Tato \u0159e\u0161en\u00ed se zam\u011b\u0159uj\u00ed zejm\u00e9na na intern\u00ed spr\u00e1vu kontakt\u016f, obchodn\u00edch p\u0159\u00edle\u017eitost\u00ed (zak\u00e1zek) a komunikace.<\/p>\n<p data-start=\"333\" data-end=\"480\">Jin\u00e1 \u0159e\u0161en\u00ed (jako HubSpot nebo Zoho) nab\u00edzej\u00ed siln\u011bj\u0161\u00ed marketingov\u00e9 funkce (nap\u0159. emailov\u00e9 automatizace \u010di kampan\u011b), p\u0159\u00edpadn\u011b propojuj\u00ed CRM s propracovan\u00fdm projektov\u00fdm \u0159\u00edzen\u00edm (monday.com).<\/p>\n<p data-start=\"333\" data-end=\"480\">Jste-li v\u011bt\u0161\u00ed firma, pravd\u011bpodobn\u011b budete hledat v\u00edce komplexn\u00ed syst\u00e9m. Zde se nab\u00edz\u00ed nap\u0159\u00edklad Salesforce, kter\u00fd V\u00e1m dod\u00e1 cel\u00fd ekosyst\u00e9m od datov\u00e9 analytiky, p\u0159es funkce kolem z\u00e1kaznick\u00e9 podpory, marketingu, AI a\u017e po nap\u0159\u00edklad \u00fa\u010detnictv\u00ed.<\/p>\n<p data-start=\"482\" data-end=\"715\">Hled\u00e1te-li vylo\u017een\u011b \u010desk\u00e9 \u0159e\u0161en\u00ed, pak se nab\u00edz\u00ed nap\u0159\u00edklad Flowii, Anabix nebo pr\u00e1v\u011b <a href=\"https:\/\/freshflow.app\/cs\/crm\/\">FreshFlow<\/a>, kter\u00e9 stav\u00ed na jednoduchosti a dostupnosti.<\/p>\n<p data-start=\"482\" data-end=\"715\">\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_image src=&#8220;https:\/\/freshflow.app\/wp-content\/uploads\/2026\/04\/Snimek-obrazovky-2026-04-15-v-12.02.35.png&#8220; alt=&#8220;Jednoduch\u00e9 CRM &#8211; srovn\u00e1n\u00ed&#8220; title_text=&#8220;Srovn\u00e1n\u00ed&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_row _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_heading title=&#8220;FAQ &#8211; V\u00fdznam CRM&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][dipl_faq_page_schema _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][dipl_faq_page_schema_item faq_question=&#8220;Mus\u00edm instalovat n\u011bjak\u00fd program?&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>Nemus\u00edte. Dne\u0161n\u00ed CRM \u0159e\u0161en\u00ed jsou v\u00edcem\u00e9n\u011b jen cloudov\u00e1 \u0159e\u0161en\u00ed, tedy dostupn\u00e1 ve Va\u0161em prohl\u00ed\u017ee\u010di, p\u0159\u00edpadn\u011b v mobiln\u00ed aplikaci.<\/p>\n<p>[\/dipl_faq_page_schema_item][dipl_faq_page_schema_item faq_question=&#8220;Jak dlouho trv\u00e1 nastaven\u00ed?&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>U jednoduch\u00e9ho CRM to v\u011bt\u0161inou zabere p\u00e1r minut. Je to ale r\u016fzn\u00e9. Ka\u017edop\u00e1dn\u011b je t\u0159eba vlo\u017eit kontakty (nap\u0159. importov\u00e1n\u00edm ze souboru), pozvat spolupracovn\u00edky a m\u016f\u017eete za\u010d\u00edt. Pokud se rozhodnete pro FreshFlow, s nastaven\u00edm V\u00e1m v p\u0159\u00edpad\u011b z\u00e1jmu pom\u016f\u017eeme.\u00a0<\/p>\n<p>[\/dipl_faq_page_schema_item][dipl_faq_page_schema_item faq_question=&#8220;Mohu pou\u017e\u00edvat jednoduch\u00e9 CRM v mobilu?&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>Ano. \u0159e\u0161en\u00ed dnes \u010dasto disponuj\u00ed mobiln\u00ed aplikac\u00ed. Nap\u0159\u00edklad FreshFlow m\u00e1 mobiln\u00ed aplikaci k dispozici zdarma ke sta\u017een\u00ed pro <a href=\"https:\/\/apps.apple.com\/cz\/app\/freshflow\/id1488300896\" target=\"_blank\" rel=\"noopener\">IOS<\/a> i <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=cz.freshflow.app.ff&amp;hl=en_US\">Android.<\/a><\/p>\n<p>[\/dipl_faq_page_schema_item][dipl_faq_page_schema_item faq_question=&#8220;Mohu se na CRM nejd\u0159\u00edve pod\u00edvat skrze uk\u00e1zku?&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>Ano, je to b\u011b\u017en\u011b u poskytovatel\u016f CRM mo\u017en\u00e9. Budete-li cht\u00edt se pod\u00edvat na FreshFlow, zadejte pros\u00edm Va\u0161e ud\u00e1je <a href=\"freshflow.app\/cs\/chci-ukazku\">zde<\/a> a my se V\u00e1m ozveme.<\/p>\n<p>[\/dipl_faq_page_schema_item][dipl_faq_page_schema_item faq_question=&#8220;Mohu CRM nez\u00e1vazn\u011b vyzkou\u0161et?&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>Ano. V\u011bt\u0161ina poskytovatel\u016f CRM nab\u00edz\u00ed trial (dobu, kdy je mo\u017en\u00e9 CRM vyzkou\u0161et) bez zad\u00e1v\u00e1n\u00ed platebn\u00ed karty.\u00a0<\/p>\n<p>[\/dipl_faq_page_schema_item][dipl_faq_page_schema_item faq_question=&#8220;Jak se za CRM plat\u00ed?&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>V\u011bt\u0161ina \u0159e\u0161en\u00ed dnes vyu\u017e\u00edv\u00e1 platbu platebn\u00ed kartou online, tj. zad\u00e1n\u00edm karty se V\u00e1m pravideln\u00e1 \u010d\u00e1stka (licen\u010dn\u00ed poplatek) jednou m\u011bs\u00ed\u010dn\u011b\/ro\u010dn\u011b strhne z \u00fa\u010dtu. FreshFlow krom\u011b t\u00e9to mo\u017enosti nab\u00edz\u00ed i platbu klasicky na fakturu.<\/p>\n<p>[\/dipl_faq_page_schema_item][dipl_faq_page_schema_item faq_question=&#8220;Je k dispozici \u0161kolen\u00ed? &#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>Ano, je to b\u011b\u017en\u011b k dispozici. Pokud budete m\u00edt z\u00e1jem o \u0161kolen\u00ed FreshFlow, ozv\u011bte se n\u00e1m v bublin\u011b chatu a my s V\u00e1mi r\u00e1di domluv\u00edme term\u00edn.<\/p>\n<p>[\/dipl_faq_page_schema_item][\/dipl_faq_page_schema][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; module_class=&#8220;fialova&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#8364ab&#8220; custom_padding=&#8220;4px||4px|||&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_text _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; text_font_size=&#8220;23px&#8220; header_font_size=&#8220;5px&#8220; header_2_font=&#8220;Poppins|300|||||||&#8220; header_2_font_size=&#8220;29px&#8220; header_2_letter_spacing=&#8220;-0.03em&#8220; header_2_line_height=&#8220;1.4em&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<h2 class=\"et_pb_module_heading et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"4.1.0.0-1725608529398\" data-quickaccess-id=\"title\" style=\"text-align: center\"><span class=\"ez-toc-section\" id=\"Nyni_uz_vite_co_zkratka_CRM_znamena\"><\/span><span style=\"color: #ffffff\">Nyn\u00ed u\u017e v\u00edte co zkratka CRM znamen\u00e1!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2 class=\"et_pb_module_heading et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"4.1.0.0-1725608529398\" data-quickaccess-id=\"title\" style=\"text-align: center\"><span class=\"ez-toc-section\" id=\"Zacnete_jeste_dnes\"><\/span><span style=\"color: #ffffff\">Za\u010dn\u011bte je\u0161t\u011b dnes!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #362c6e\"><\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400;color: #ffffff\">Na 30 dn\u00ed zdarma<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400;color: #ffffff\">Bez zad\u00e1v\u00e1n\u00ed platebn\u00ed karty<\/span><span style=\"font-weight: 400;color: #362c6e\"><\/span><\/p>\n<p><span style=\"color: #ffffff\"><\/span><\/p>\n<p>[\/et_pb_text][dipl_button buttons_alignment=&#8220;center&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][dipl_button_item button_text=&#8220;Za\u010d\u00edt zdarma&#8220; button_url=&#8220;https:\/\/app.freshflow.cz\/signup&#8220; button_bg_color=&#8220;#36baf0&#8243; button_custom_margin=&#8220;|||0px|false|false&#8220; button_custom_padding=&#8220;5px|30px|5px|30px|false|false&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; button_font=&#8220;Poppins||||||||&#8220; button_text_color=&#8220;#FFFFFF&#8220; button_font_size=&#8220;25px&#8220; button_line_height=&#8220;1.5em&#8220; text_orientation=&#8220;center&#8220; border_radii=&#8220;on|50px|50px|50px|50px&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/dipl_button_item][\/dipl_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V dne\u0161n\u00ed dob\u011b pln\u00e9 technologi\u00ed, automatizace a AI, se firmy podnikatel\u00e9 sna\u017e\u00ed \u010d\u00edm d\u00e1l v\u00edc automatizovat a digitalizovat svou pr\u00e1ci. Mezi digitalizaci firmy by m\u011bla pat\u0159it implementace CRM. Co to ale vlastn\u011b zkratka CRM znamen\u00e1 a jak\u00fd je jej\u00ed v\u00fdznam?\u00a0 Zkratka CRM poch\u00e1z\u00ed z anglick\u00e9ho &#8222;Customer Relationship Management&#8220;, v \u010de\u0161tin\u011b tedy \u201e\u0158\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky&#8220;.Kdy\u017e [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":230189,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:rank-math\/toc-block {\"headings\":[],\"listStyle\":\"ul\"} \/-->\n\n<!-- wp:paragraph -->\n<p>Te\u010f sem nap\u00ed\u0161u n\u011bjak\u00fd text. Potom budu je\u0161t\u011b pokra\u010dovat a uvid\u00edme, jak se to bude vyv\u00edjet. Tohle bude mtak n\u011bjak na \u00favod sta\u010dit. Je\u0161t\u011b se budu muset pod\u00edvat, jak bbudou vypadat dal\u0161\u00ed odstavce.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Te\u010f za\u010d\u00edn\u00e1m druh\u00fd odstavec. Chv\u00ed\u00edli budu pokra\u010dovat a za chv\u00edli p\u0159\u017e\u010djdu na t\u0159et\u00ed. Zat\u00edm je\u0161t\u011b ne, proto\u017ee tady nem\u00e1m dost textu, tak\u017ee pokra\u010duju. VBudu taky muset vymyslet, jak naform\u00e1tovat prav\u00fd sloupec a co do n\u011bj d\u00e1t. Taky p\u0159em\u00fd\u0161l\u00edm nad t\u00edm, jak nastavit kategorie, jestli s mal\u00fdmi p\u00edsmeny nebo s velk\u00fdmi. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Tak tohele by u\u017e mohlo sta\u010dit. I kdy\u017e bych mohl vyzkou\u0161et, jak to vypad\u00e1, kdy\u017e se do textu vlo\u017e\u00ed obr\u00e1zek. Co t\u0159eba takhle?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To vypad\u00e1, jako kdy\u017e tohle je dal\u0161\u00ed blok, ale textov\u00fd, ne s obr\u00e1zkem. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":394,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/freshflow.app\/wp-content\/uploads\/2021\/04\/Calendee_U\u0301koly-pr\u030cida\u0301ni\u0301-r\u030ces\u030citele.gif\" alt=\"\" class=\"wp-image-394\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Aha, tak tady je dal\u0161\u00ed text.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To vypad\u00e1 docela zaj\u00edmav\u011b. Tak\u017ee se pod\u00edv\u00e1me, jak to cel\u00e9 vypad\u00e1.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[35,8],"tags":[],"class_list":["post-229993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contacts-management","category-crm-a-sprava-zakazniku"],"_links":{"self":[{"href":"https:\/\/freshflow.app\/cs\/wp-json\/wp\/v2\/posts\/229993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freshflow.app\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/freshflow.app\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/freshflow.app\/cs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/freshflow.app\/cs\/wp-json\/wp\/v2\/comments?post=229993"}],"version-history":[{"count":32,"href":"https:\/\/freshflow.app\/cs\/wp-json\/wp\/v2\/posts\/229993\/revisions"}],"predecessor-version":[{"id":230197,"href":"https:\/\/freshflow.app\/cs\/wp-json\/wp\/v2\/posts\/229993\/revisions\/230197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/freshflow.app\/cs\/wp-json\/wp\/v2\/media\/230189"}],"wp:attachment":[{"href":"https:\/\/freshflow.app\/cs\/wp-json\/wp\/v2\/media?parent=229993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/freshflow.app\/cs\/wp-json\/wp\/v2\/categories?post=229993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freshflow.app\/cs\/wp-json\/wp\/v2\/tags?post=229993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}